From Big Data to “Small Data” using digital avatars

Newsletters, Memberships, Journeys, Eating at a restaurant –  at almost every occasion we have to produce some kind of personal data. Once it may be the name, an other time our address and then somebody needs our credit card information.

In a world dominated by the paradigm of “Big Data”, the contrary idea of “Small Data” is quite charming I think.

The related topic of data protection is one of the most important and yet most violated principles of our upcoming digital society. How can we tackle this issue and create a solution that strives to protect the (digital) rights of each individual?

Once again, the blockchain delivers an answer here. The following blog entry is widely inspired by the book:

“Die Blockchain Revolution – Wie die Technologie hinter Bitcoin nicht nur das Finanzystem sondern die ganze Welt verändert.” (Don Tapscott, Alex Tapscott)

An incredibly detailed and well-researched book about the disruption by blockchain we are facing and a must read for everybody interested in the topic!

So, how? Digital Avatars!

Following the book, Inside the blockchain every user is completely anonymous. It would require an immense triangulation of data to determine user identity. Because of the decentralized information required and the Key / Lock principle, nobody could force a provider to handout IP addresses, because there is no intermediary provider necessary in the blockchain. Having this kind of anonymity enables us, to delegate the process of delivering information to digital avatars.

It’s comparable with an online role play game, in which one has different avatars for interacting in the fictional, digital world. In terms of blockchain, this world is also digital, but real.

Like those fictional avatars, your very own real digital avatar can be controlled and advised by you, only to hand out the information for a transaction (or similar) that is indispensable. It furthermore enables you, to request a kind of compensation for a valuable piece of information from the other party.

Long story short: Security, equality and transparency.

Knowing this, we can slowly but steady move away from the emerging controlling society and towards a fair and transparent world trade network, where an actual equality and neutrality of users is given.

We are still not there and the way to the final technology enabling may still be quite long. But by this we can get a glance of what is going to be possible in the not so far future.

So, did you already start to shrink your data output? 😉

King regards


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